Zenzele is an ARV adherence program that promotes adherence to ARV treatment and encourages healthy living on ARVS as part of the HIV journey. Currently the program is implemented on social media platforms that have a total reach of over 20 000 000 people.

The campaign utilized peer supporters and social media platforms to promote ARV adherence and ultimately viral load suppression when it was first conceptualized and implemented. Our peer supporters were people from the community who openly live with HIV and are on ARVs, this is because our peer supporters used their personal experience and HIV journey to encourage